JALA is seeking a Head of Marketing who will be responsible for leading and executing data-driven marketing strategies integrated with sales, product development, and operations to drive revenue growth, campaign effectiveness, and brand consistency.
Roles & Responsibilities
Develop and execute data-driven marketing strategies aligned with business and revenue targets.
Lead go-to-market (GTM) strategies for products and services across the upstream–downstream value chain.
Collaborate closely with Sales on revenue enablement, including pipeline support, conversion, and retention.
Develop and manage sales enablement materials (pitch decks, product narratives, case studies).
Lead the Content & Creative team while ensuring brand and messaging consistency.
Generate market and customer insights to strengthen positioning and sales effectiveness.
Work cross-functionally with Product, Operations, and Commercial teams to ensure effective strategy execution.
Skills & Capabilities
Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus)
7–12+ years of experience in marketing, with proven track record in leading marketing strategy at a managerial/head level
Strong experience in B2B marketing, with ability to align marketing initiatives with revenue growth and business objectives
Proven ability to develop and execute end-to-end marketing strategies (upstream - downstream) in industries such as aquaculture, agriculture, FMCG, or supply chain–based businesses
Demonstrated experience in leading cross-functional teams and collaborating closely with Sales/Commercial to drive measurable outcomes
Strong capability in marketing activation (online & offline), digital & social media strategy, and integrated campaigns
Deep understanding of customer journey, sales funnel, and conversion strategy, with a data-driven and ROI-focused approach
Experienced in managing marketing budget, performance metrics, and dashboarding for decision making
Exposure to CRM, marketing automation tools, and analytics platforms
Preferably from large-scale or established companies (non-startup) with experience handling complex markets
Strong leadership, strategic thinking, communication, and stakeholder management skills
Proactive, agile, and results-oriented mindset
Recruitment Stages
HR Interview
Assignment
User Interview
Benefits
Health Insurance
Mandatory support that we provide through BPJS Kesehatan and additional private insurance (only for permanent employees).
Employment Benefits
Accommodating employment security through the BPJSTK program.
Annual Bonus Scheme
Applies to all staff with a value of up to 10% of salary (*T&C applies).
Hybrid Work System
Flexible start and end working hours according to your responsibilities.
Employee Development
Encouraging every Warga JALA to continue developing by providing interesting classes and discussions in various fields.
Fun Events
Monthly agenda to maintain the mood and comfort of Warga JALA.
JALA is a technology company in the aquaculture industry that develops solutions to increase aquaculture production, profitability, and sustainability. The products and services produced by JALA are implemented in the entire cultivation process to the industrial supply chain. JALA provides end-to-end solutions, starting from the planning phase, access to capital, cultivation operations, handling harvests, opening market access, and ensuring the entire process prioritizes sustainability.