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Performance Marketing Manager
Yogyakarta (Hybrid)
Job Descriptions
JALA is looking for a Performance Marketing Manager who will be responsible to create, manage, and execute a strong and strategic performance marketing plan. You will also be responsible to manage email marketing and measure performance of all digital marketing campaigns. The candidate must have experiences in devising digital campaigns that can engage, inform, and motivate audience.
Roles & Responsibilities
  1. Creating and executing a strong performance marketing strategy & execution plan
  2. Managing email marketing for JALA newsletter, product update, and business promotion
  3. Measuring and reporting performance of all digital marketing campaigns as well as assessing against goals (ROI and KPIs)
  4. Identifying trends and insights as well as optimizing spend and performance based on the insights
  5. Developing optimazion strategies that increase the company's search engine results rankings
  6. Researching SEO keywords to use throughout the company's website and marketing materials
  7. Identifying and testing new channels to continue meeting or exceeding established critical metrics
  8. Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic, and owned media channels
  9. Collaborating with internal teams to manage website and optimizing user experience
  10. Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  11. Allocating budgets, analyzing, and recommending modifications to ad spends
Skills & Capabilities
  1. Proven experience of working in digital marketing for minimum 3 years
  2. Demonstrable experience in leading and managing SEO/SEM, marketing database, email, and display advertising campaigns
  3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  4. Experience with A/B and multivariate experiments
  5. Solid knowledge of website analytics tools (e.g: Google analytics, WebTrends, Omniture)
  6. Having experience in setting up and optimizing Google AdWords campaigns
  7. Up-to-date with the latest trends and best practices in online marketing and measurement
Recruitment Stages

There are four stages of Performance Marketing Manager recruitment:

  1. HR Interview
  2. Psychological Assessment
  3. Assignment
  4. User Interview
Health Insurance
Mandatory support that we provide through BPJS Kesehatan and additional private insurance (only for permanent employees).
Employment Benefits
Accommodating employment security through the BPJSTK program.
Annual Bonus Scheme
Applies to all staff with a value of up to 10% of salary (*T&C applies).
Hybrid Work System
Flexible start and end working hours according to your responsibilities.
Employee Development
Encouraging every Warga JALA to continue developing by providing interesting classes and discussions in various fields.
Fun Events
Monthly agenda to maintain the mood and comfort of Warga JALA.
Interested in this role?
About JALA
JALA is a technology company in the aquaculture industry that develops solutions to increase aquaculture production, profitability, and sustainability. The products and services produced by JALA are implemented in the entire cultivation process to the industrial supply chain. JALA provides end-to-end solutions, starting from the planning phase, access to capital, cultivation operations, handling harvests, opening market access, and ensuring the entire process prioritizes sustainability.
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